What is circular fashion? THE EYE on sustainable clothing.
The term circular fashion started from the core concept of circular economy. Circular economy is a way of keeping the product in use for the longest time possible | Likewise the circular fashion is a process of utilizing a product for a long time possible. The apparel industry creates a lot of trash—10.5 million tonnes per year, to be exact.
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Another is -The Unsustainable- ‘The linear fashion concept” which focuses on BUY, WEAR and WASTE You will be surprised to know more than 10% of global carbon emission comes from fashion industry which has been running in a linear fashion concept. Research shows that lifestyle change could help the planet slash emissions by up to 70 percent by 2050.
These days we have seen many new brands are focusing on circular fashion. Brands like Allbirds, Carhartt, Lululemon are seen promoting sustainable fashion as their core Unique Selling Proposition (USP) When these brands produce a cloth they focus on durability and longevity. Unlike other brands producing with Artificial/Mixed fabrics with chemical colorings and for trends.
Circular Fashion Model
Durability
Clothing that are well-made and built to last, using high-quality materials and craftsmanship. This reduces the need for frequent replacement and extends the lifespan of the clothing.
Using Sustainable Materials
Natural Fabrics Like Original Cotton, Casmere, Hemp, Wool, Bamboo, Linen are used without any artificial mixture while producing circular fashion garments.
Designing with focus on Recycling
While producing garments the designers add such materials which can be decomposed without having negative impact to the environment or avoiding the use of materials that are difficult to recycle or mixtures of materials that are challenging to separate.
Implementing Circular Production Method
Production method includes such processes which Reduces Waste, Pollution & Save Energy. Due to the effectiveness of technology some production house have included 3D Printing Technologies, Waterless Dyeing to reduce environmental impact while production.
Focusing 3R – Repair/Reuse/Resale
There are many thrift stores focusing on Reuse & Resale Concept. While designing the garment The concept of Repair is also analyzed therefore any issues can be resolved and addressed, so the garment can be used for long time.
Awareness
The circular fashion model also focuses on educating the costumers about the impact they have created by choosing sustainable fashion.
4 Advantage of Circular Style
Social Welfare
In the factories where the jeans are being made, it focuses weather the workers are getting paid a fair wage and are they being treated ethically By prioritizing sustainable practices, circular fashion contributes to a more equitable and socially responsible fashion industry.
Brand Recognition
If the brand prioritize sustainable fashion, Brand can attract costumers who are conscious about environmental impact of linear fashion system. So, Circular style helps to build loyalty and trust among the customer base.
Proper Utilization of Resources
Circular fashion is a system where our clothing and personal belongings are produced through a more considered model: where the production of an item and the end of its life are equally important. By keeping products and materials in use for longer periods, circular style helps conserve valuable resources and reduces the pressure on ecosystems and natural habitats.
Reduce Negative Impact on the Environment
As you know circular economy focus is to minimize the amount of materials used, by redesigning them to require fewer resources. By promoting recycling, reusing and using sustainable materials, circular fashion drastically reduces the negative impact upon the environment.
There are 2 articles published from this website related to sustainable fashion and the second article is on growing sustainable clothing market of Singapore . Please check these popular articles for further reference and detail information.
How/When/Where did Circular Fashion Started?
The term Circular Fashion was first shared in a Sustainable Fashion Event in 2014 by Dr. Anna Brismar. She is also the founder of the website greenstrategy.se
Circular fashion isn’t just a trendy buzzword anymore. It’s a growing movement with various practical applications:
Resale and rental platforms are booming, offering alternatives to traditional ownership.
Brands are experimenting with innovative materials and designs for easier repair, recycling, and upcycling and Consumers are becoming more conscious, opting for durable, timeless pieces and supporting sustainable brands. Reference of this Topic – Gemini Ai
Brands Promoting Circular Fashion
As fashion industry demands a lot of resources, It feels great to witness brands & businesses promoting circular fashion to minimize the environmental impact. We have to support such brands by buying, promoting and encouraging them for such initiative.
Outerknown
Outerknown is a brand that prioritizes sustainability by using organic cotton, hemp, recycled cotton, and responsible wool in their products.
They aim to contribute to a circular fashion industry by designing products made from recycled or regenerative materials and finding ways to extend the lifespan of their products.
Worn Wear Patagonia
Did you know that a staggering 85% of clothing ends up in landfills or gets incinerated? It’s a shocking statistic that highlights the importance of sustainable practices in the fashion industry. Patagonia’s Worn Wear program is a program where you can buy and sell used Patagonia gears.
Tentree
TenTree adopts the vision of circular fashion and eco-friendly culture. They aim to establish a closed-loop system for clothing, ensuring that old garments are either resold or recycled instead of being discarded. Tentree offers the opportunity for customers to send back clothes (of any brand) for recycling.
By partnering with organizations like SuperCircle and Treet, Tentree is able to streamline the process of reusing and recycling clothing, ultimately reducing waste and minimizing the impact on the environment. They have a vision to plant 1 Billion trees till 2030.
The Future of Circular Fashion
The current economic model that we have, where we constantly produce, consume, and then throw away without much thought, is causing a huge problem. It’s leading to a massive pile-up of clothes that are barely even used before they are discarded. This means that we are wasting valuable resources and contributing to environmental damage. It’s time for us to rethink our approach and find a more sustainable way to live and consume.
In future, We hope to see durability, repairability, and timeless design will be prioritized over fast fashion trends, which will encourage consumers to invest in fewer, higher-quality items that last longer.
Technologies like 3D printing and digital tailoring could minimize waste and optimize resource utilization during production.
Therefore The circular fashion model makes sense to last for very long and has the potential to revolutionize the industry.
Related :- Article on Sustainable Living Future
What are some misconceptions about circular fashion?
Misconceptions about circular fashion include it being too costly, difficult to implement, and only applicable to certain types of clothing.
How can I as an individual contribute to the circular style movement?
You can contribute to circular fashion by buying secondhand items, repairing clothes, swapping or donating unused garments, supporting sustainable brands and also by educating and spreading awareness.
How can businesses implement circular style practices?
Businesses can implement circular fashion by adopting strategies like recycling, upcycling, rental services, and sustainable sourcing to minimize waste and extend product lifecycles.
What are some strategies for extending the lifespan of clothing?
If you want to increase the lifespan of your clothes Avoid Over Washing, Store it well and Choose a good and original fabric while buying.
Conclusion
Well Well Well , Here comes the conclusion part. We discussed about circular fashion, It’s 6 models, Advantages, Growth & Future Adoption. We also highlighted Dr. Anna Brismar (The person who shared the concept of circular fashion for the first time)
If you still have some queries left, Please feel free to reach us at contact@wecareearth.com . We will be glad to help & guide you in anyway possible. Visit We Care Earth for eco conscious articles on sustainable living, Climate Change, Sustainable Gardening & more.
