Does Rihana Sell Eco Friendly Cosmetics? Truth for Fans!
No Doubt! Rihana is one of the world class singers with millions of fans following her music and fashion sense, With this in mind she launched her own Cosmetic Brand Fenty Beauty in September 18, 2017.
After couple of years doing well in the business, Many Eco Conscious Consumers started to wonder about whether Rihana’s Fenty falls under eco friendly cosmetics.
If you are also wondering the same, Let me answer it straightly for you – Fenty Beauty is not completely eco friendly!
HOW FENTY BEAUTY IS NOT (completely) ECO FRIENDLY?
Here are 2 Main Ways, We came to the conclusion :-
Green Certifications
While checking their product & website, We didn’t find any sort of label or certifications from organizations that guarantee sustainable processing of ingredients, ethical sourcing, sustainable packaging and more. We found cruelty free claim on their website!
There are organizations like :-
Leaping Bunny Certification
The Leaping Bunny program is like a thumbs-up for cruelty-free cosmetics and household products. It’s the most trusted one because it checks everything – from the brand itself to the companies that supply them ingredients – to make sure no animal testing is happening anywhere along the way. They even do surprise inspections to keep things honest.
Is Fenty beauty cruelty free?
Yes, Fenty Beauty is considered cruelty-free but they don’t explicitly mention certifications on their website. Here’s what we know:
Official Statement: Fenty Beauty’s website states they never test on animals, nor do they allow suppliers or retailers to conduct testing on their behalf.
No Mainland China Sales: Fenty Beauty does not sell products in mainland China, where animal testing is required by law for some imported cosmetics. This further supports their cruelty-free status.
COSMOS Organic/Natural
The COSMOS label is a trusted symbol for organic and natural cosmetics. It ensures that these products meet strict criteria for organic and natural ingredients produced with high sustainability practices. Over 34,000 cosmetic products from 78 countries are COSMOS certified. There are two levels of certification: COSMOS ORGANIC and COSMOS NATURAL. Look for the label on the product to see which certification applies.
Fairtrade Certification
Fairtrade certification is a strict process that guarantees products are obtained in accordance with economic, social, and environmental guidelines. The certification process consists of three cycles, each lasting three years, with audits taking place in between. If the set standards are not met, the certification can be suspended or revoked.
Is Fenty Beauty Fair Trade?
Many cosmetic ingredients come from developing countries where farmers and workers might face unfair wages, poor working conditions, or even child labor. Fairtrade ensures these producers receive fair prices for their crops, allowing them to invest in their communities and improve their livelihoods.
There is no official confirmation weather Fenty Beauty is fair trade or not. But for now, There is no any certification on their product neither any information about fair trade on their website. So, I guess you have got your answer!
Fenty Beauty’s Sustainability Efforts & Reality
As we have already known Fenty Beauty has lot to work on their sustainability goals still We have seen some positive efforts like including a full section of Global Impact on their website, This shows some hope that this brand is making its move towards sustainability.
Some Reality checks for this brand!
Questionable Packaging
Fenty Beauty claims to prioritize reducing packaging and utilizing recycled materials But a closer look reveals a different story. Many products still come in multiple layers of cardboard and plastic, raising concerns about unnecessary waste.
Refillable Options
Fenty Beauty promotes the idea of refillable products to help cut down on waste. Unfortunately, there are not many refillable choices available right now, so people often have to throw away the whole container when it’s empty.
Unknown Transparency
Fenty Beauty’s “Global Impact” page details their sustainability initiatives. But critics argue this might be a case of greenwashing, a marketing tactic where companies exaggerate their eco-friendliness. A lack of independent certification regarding recycled content or vegan ingredients raises doubts about the true impact of their efforts.
Inclusive Packaging – WOW or WASTE
Some people think that Fenty Beauty’s diverse range of shades is great, but others believe that it could lead to more packaging options, which might harm the environment.
So, What do I do?
The world of beauty is vast, but so is your power to make informed choices!
- Contact Fenty Beauty: Fire off a message on social media or their website. Ask if they use fair trade raw materials and why or why not.
- Explore Sustainable Brands: There are plenty of emerging cosmetic brands out there. Check out Tata Harper or ATHR Beauty for starters.
- Keep the Conversation Going: Talk to your friends about fair trade. The more informed consumers we have, the better!
Rihana is known for her Voice & Exceptional Fashion Sense. Do you think her cosmetic brand could be a force for good in the fashion industry? Maybe if enough people ask about sustainability, they’ll take notice.
Ultimately, the choice is yours. Let me know what you think! Should Fenty Beauty be fair trade? Let us know in the comments.
Learn About Sustainability Approach of 2 Big Influencers – Kylie Jenner Cosmetic Brand & Mr. Beast Chocolate Brand
Further More Topics :-
3 Sustainable Beauty Brands
Fenty Beauty still has a long way to go in order to become a completely sustainable makeup brand. However, there’s no need to worry because we have compiled a list of eco-friendly cosmetic brands that are already far ahead of Rihana’s brand in their sustainable journey.
Axiology Beauty
| Strength | Weakness |
|---|---|
| 100% Plastic-Free: Significantly reduces plastic waste in the beauty industry | May limit product design or functionality |
| Vegan and Cruelty-Free: Caters to a specific market seeking ethical beauty products | May not be suitable for everyone with specific needs |
| Natural Ingredients: Uses natural ingredients, potentially reducing skin irritation | |
| Recycled Packaging: Uses recycled materials in packaging, lowering environmental impact | Limited information available on the specific type of recycled materials used |
| Ethically Sourced Materials (implied): Focus on sustainability suggests ethical sourcing, but not explicitly stated | Lacks transparency on sourcing practices |
Axiology is a beauty brand that focuses on creating vegan and cruelty-free makeup items. Their lipsticks are crafted from recycled plastic, while their packaging is made from recycled paper. The company was established by Ericka, who was inspired to take action against plastic waste in the beauty industry.
Overall– Axiology is a leader in plastic-free beauty, catering to the ethical consumer. However, their focus on plastic-free design might limit product functionality and may not be suitable for all needs. Additionally, transparency regarding specific recycled materials and sourcing practices would strengthen their commitment to sustainability.
ATHR Beauty
ATHR Beauty prioritizes sustainability in all aspects of their business. They incorporate recycled and upcycled materials in their packaging and formulas, ensure ingredients are sourced ethically and sustainably, and guarantee that all products are vegan and cruelty-free.
| Strength | Weakness |
|---|---|
| Sustainable Packaging: Uses recycled materials (plastic, paper, ink), recycled aluminum, and partners with Boox for reusable shipping boxes | |
| Upcycled Ingredients: Reduces waste by incorporating upcycled ingredients into formulas | Limited information available on the specific upcycled ingredients used |
| Ethically Sourced Ingredients: Partners with sustainable growers, fair-trade suppliers, and factories with safe working conditions | |
| Vegan and Cruelty-Free: Caters to a specific market seeking ethical beauty products | May not be suitable for everyone with specific needs |
| Biodegradable Mascara Brushes: Reduces plastic waste | May not be as durable as traditional plastic brushes |
Overall – Strong sustainability across product lifecycle (recycled materials, ethical sourcing, vegan/cruelty-free). Limited info on upcycled ingredients & brush durability. Ethical focus caters to a niche, potentially limiting broader appeal.
ILIA Beauty
ILIA Beauty is a makeup company that focuses on sustainability and skincare benefits. Their goal is to create makeup products that are gentle on the skin and made with natural ingredients. By avoiding harsh chemicals, they ensure that their products are safe and effective. ILIA also prioritizes sustainability by using recycled aluminum and glass for their packaging.
| Strength | Weakness |
|---|---|
| Uses natural ingredients and avoids harsh chemicals | May be pricier than some other makeup brands |
| Committed to sustainability (recycled aluminum and glass packaging) | Limited shade range compared to some other brands |
| High-performance makeup with focus on healthy skin (loyal customer base)pen_spark |
Note :-
It’s worth mentioning that people’s preferences and priorities when it comes to “strength” and “weakness” can differ. For instance, some individuals might place a high importance on ethical and sustainable aspects, whereas others might prioritize factors like price and availability.
Why to choose eco friendly cosmetics?
Choosing eco-friendly cosmetics allows you to make a positive impact on the environment and potentially improve your health while supporting ethical practices.
Benefit to environment
- Eco-friendly beauty products help to decrease the amount of plastic waste by using packaging that is either recycled or biodegradable. This helps to reduce pollution and waste in landfills caused by plastic.
- By avoiding the use of microbeads, which are small pieces of plastic found in some cosmetics, eco-friendly brands protect marine ecosystems and prevent harm to marine life.
- Eco-friendly cosmetics often contain sustainable ingredients, such as organic or plant-based materials. This choice of ingredients helps to minimize the environmental impact of production and promotes a more sustainable approach to beauty.
Benefit to health
- Eco-friendly makeup has fewer skin irritants because they steer clear of harsh chemicals and synthetic fragrances that can bother sensitive skin.
- Choosing eco-friendly cosmetics can help reduce exposure to toxins since some regular makeup products may have harmful chemicals.
Learn More about – The Impact of Cosmetics in the environment.
Limitation of eco friendly cosmetics
Here are 3 main limitations, We have to understand that the sustainable cosmetics industry is constantly evolving. As the demand grows, so does the innovation in creating effective and accessible eco-friendly beauty products.
Performance
Natural ingredients may not perform as well as synthetic ones in terms of long-lasting wear or intense color payoff. This could be a drawback for those who prioritize these aspects in their makeup.
Higher Cost
Sustainable practices often involve more expensive ingredients, recycled materials, or smaller-scale production. This can translate to a higher price tag for consumers who may be on a budget.
Transparency
It’s important to remember that not all claims of being “sustainable” are the same. Some companies might try to deceive consumers with greenwashing techniques, so it’s essential to do some research and find out about a brand’s actual practices.
Learn More – The Increasing Demand of Sustainable Beauty
Conclusion
Therefore, Here comes the conclusion part. In this article we focused on eco friendly cosmetic brands, We mentioned about Rihana’s Beauty Brand Fenty Beauty and about their transparency on sustainability. We also provided a short comprehensive guide on 100% Eco friendly Beauty Brands in the world with their strength and benefit. We also highlighted benefits and limitations of Sustainable Beauty Brands
If you still have some queries left, Please feel free to reach us at [email protected] . We will be glad to help & guide you in anyway possible. Visit We Care Earth for eco conscious articles on sustainable living, Climate Change, Sustainable Gardening & Green Brands.
Major part of this blog post is made with the support of Google Ai Chat Bot ‘Gemini’
Disclaimer :- It is important to understand that the information given is solely for the purpose of providing information and should not be taken as a final decision. It is highly recommended that readers conduct their own research and gather all the necessary details before making any purchase. This will ensure that they have a comprehensive understanding of the product or service they are interested in and can make an informed decision based on their own findings. Taking the time to research will help avoid any potential regrets or disappointments that may arise from making a hasty purchase without proper investigation.
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